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Communication Interne DEntreprise

Babacar Seck

Published by Editions Universitaires Europeennes
ISBN 10: 6131599653 / ISBN 13: 9786131599651
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Bibliographic Details

Title: Communication Interne DEntreprise

Publisher: Editions Universitaires Europeennes

Binding: Paperback

Book Condition: New

Book Type: Paperback


Paperback. 64 pages. Dimensions: 8.7in. x 5.9in. x 0.1in.Dans le contexte actuel de mondialisation, de changements permanents qui caractrisent la vie des entreprises, les managers se trouvent confronts des dfis. Leurs responsabilits supplmentaires se situent entre exigence defficacit et ncessit de motiver leurs quipes. Face ces nouveaux dfis, la communication dentreprise simpose comme un levier et une solution dans le dveloppement du management. Tout en lui servant dappui, elle contribue grandement lamlioration de lefficacit de lentreprise grce un engagement du personnel. Dans cette perspective, les entreprises crent de plus en plus des dpartements chargs de la communication. Cependant, malgr ces changements les entreprises sont toujours caractrises par des conflits internes entrainant un climat interne souvent dltre. Ainsi, cette ouvrage aprs avoir mis en exergue la problmatique de la communication interne dans les grandes entreprises, montre ensuite les forces et les faiblesses des stratgies et politiques de com. interne en sappuyant sur lexemple de TRANSRAIL. Enfin, elle essaye dapporter des solutions capables de rendre efficaces et efficientes les stratgies de com interne. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9786131599651

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