Title: DQ Design Quarterly 131 Unvernacular ...
Publisher: Cambridge, MA, and London: MIT Press for Walker Art Center
Publication Date: 1986
Binding: Soft cover
Book Condition: Fine
Dust Jacket Condition: Dust Jacket Included
Edition: 1st Edition
32 p., paper, octavo (8 1/2" x 11"). "Just as soap opera has supplanted folklore and storytelling, commercialized architecture has taken the place of the traditional vernacular in the building of present-day America. A large part of this building is, nonetheless, a new kind of vernacular," the author says. "Commercial vernacular's most perplexing quality is that it goes to great lengths to appear to be what it is not." Great color and black-and-white photos illustrate the thesis: a bank building referring to Neoclassicism but with "appalling faux pas;" an ersatz mission as the background for a village plaza; a mass-produced Venus de Milo on the façade of a health emporium; the reproduction of an Italian hill town as a shopping center in Scottsdale, etc. The examples are structures in Arizona, California, Louisiana, and Texas [but there are some in, for instance, the Chicago suburbs]. Fine. Bookseller Inventory # 62081dq
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