Nikhilesh Dholakia

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Consuming People: From Political Economy to Theaters of Consumption

Nikhilesh Dholakia; A. Fuat Firat

Synopsis:

Consumption, culture, and marketing are the central phenomena of our day. This book reflects the growing interest in consumption and consumer culture in an increasing range of social science disciplines. It reflects the convergence of interest in these areas within the humanities, business, and social sciences. Consuming People looks at people in the act of consumption and consumed by the act of consumption. It examines the evolution of the concept and practice of consumption in modern history and its elevation to great significance in everyday life. The book combines academic analysis with a discussion of the possibilities for consuming people in the future. The authors provide insights into modernity and the contemporary condition that will appeal to a wide range of readers in many disciplines.
Previously only available in hardback.

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Other editions: 2006, Hardcover - 1998, Softcover - 1995, Hardcover - 1987, Hardcover - 1986