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The Effect of Extrinsic Determinants on Consumer Evaluation

Afrouz Mazaheri Tehrani

Published by LAP LAMBERT Academic Publishing
ISBN 10: 365943499X / ISBN 13: 9783659434990
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Title: The Effect of Extrinsic Determinants on ...

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

Description:

Paperback. 136 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In addition, the effects of ethnocentrism, sales promotion, and word-of-mouth will be investigated. This research is supposed to provide insights for local, foreign brand owners and researchers who are concerned about customers attitude and evaluation toward local and foreign home appliances. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783659434990

About this title:

Synopsis: This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In addition, the effects of ethnocentrism, sales promotion, and word-of-mouth will be investigated. This research is supposed to provide insights for local, foreign brand owners and researchers who are concerned about customers? attitude and evaluation toward local and foreign home appliances.

About the Author: Afrouz Mazaheri Tehrani, MBA: Studied Multimedia Marketing at Multimedia University, Malaysia. Commercial and Marketing Consultor, Iran

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