Title: The Effective Use of Market Research: How to...
Publisher: Kogan Page
Book Condition: New
Book Type: Paperback
Paperback. 192 pages. Dimensions: 9.1in. x 6.0in. x 0.8in. Part of the new Market Research in Practice series, published in association with the Market Research Society This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780749442002
Synopsis: This latest edition of Effective Use of Market Research explains: how to develop representative samples; data protection legislation; and the professional ethics incorporated in the MRS Code of Conduct. More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result. An organization that knows its customers and monitors its activity well, and also has a good understanding of the key research techniques it needs, is likely to develop more competitive sales, marketing and communications strategies."
"A useful guide to the strengths of research and the advantages it can generate for industry and commerce." ( Research)
"This book should become the last word in addressing the issue - how to make effective use of market research. I commend it without hesitation to all professional marketing managers." ( Professor Michael J. Thomas, former president of The Market Research Society)
"An easy read, with 'handy hints' sections and examples of good (and bad) practice." ( Professional Marketing)
"A practical introduction to everything from first research to identifying customer attitudes." ( Observer)
This bookseller accepts the following methods of payment:
AbeBooks Bookseller Since: May 21, 2012
We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.
BuySomeBooks is operated by Drive-On-In, Inc., a Nevada co...[More Information]
Orders usually ship within 1-2 business days. Books are shipped from multiple locations so your order may arrive from Las Vegas,NV, Roseburg,OR, La Vergne,TN, Momence,IL, or Commerce,GA.
Store Description: BuySomeBooks is great place to get your books online. With over eight million titles available we're sure to have what you're looking for. Despite having a large selection of new books available for immediate shipment and excellent customer service, people still tell us they prefer us because of our prices.