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Effectiveness of Innovative Outdoor Advertisement for Marketing Movies

N. H. Mullick

Published by LAP LAMBERT Academic Publishing
ISBN 10: 3659210439 / ISBN 13: 9783659210433
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Title: Effectiveness of Innovative Outdoor ...

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

Description:

Paperback. 60 pages. Dimensions: 8.7in. x 5.9in. x 0.1in.The advertising industry has gone through a long change now, as they are using the innovative outdoor route to advertise the movies. They should focus more on television and newspaper for advertising the movies as the main source through which the movie viewers get information about the movie is from the media advertisements. They must therefore adopt innovative outdoor advertisement as there is a huge response to watch the advertisement again as they get very much curious after watching it. Advertising companies should therefore make the advertisements more eye catching and unique, for enhancing the attention of viewers. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783659210433

About this title:

Synopsis: The advertising industry has gone through a long change now, as they are using the innovative outdoor route to advertise the movies. They should focus more on television and newspaper for advertising the movies as the main source through which the movie viewers get information about the movie is from the media advertisements. They must therefore adopt innovative outdoor advertisement as there is a huge response to watch the advertisement again as they get very much curious after watching it. Advertising companies should therefore make the advertisements more eye catching and unique, for enhancing the attention of viewers.

About the Author: Dr.N.H.Mullick has obtained his Ph.D in Marketing from Jamia Millia Islamia, New Delhi (India)and is working as Professor & Program Director (Marketing) at Institute for International Management & Technology, Gurgaon (India). He has published 10 books and written many articles in refereed journals.

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