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Emotion Marketing: The Hallmark Way of Winning Customers for Life

Scott Robinette

Published by McGraw-Hill
ISBN 10: 0071364145 / ISBN 13: 9780071364140
New / Hardcover / Quantity Available: 20
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Title: Emotion Marketing: The Hallmark Way of ...

Publisher: McGraw-Hill

Binding: Hardcover

Book Condition: New

Book Type: Hardcover

Description:

Hardcover. 247 pages. Dimensions: 9.0in. x 6.1in. x 1.2in.To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capturethe customers heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: How emotion works to cement customer loyalty The 3 Emotional EsEquity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9780071364140

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