Going Negative How Political Advertisements Shrink and Polarize the Electorate

Ansolabehere, Stephen

Published by Free Press
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Title: Going Negative How Political Advertisements ...
Publisher: Free Press


Book Condition: Good

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Ansolabehere, Stephen
Published by Free Press
ISBN 10: 0684822849 ISBN 13: 9780684822846
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Stephen Ansolabehere
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Stephen Ansolabehere
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Stephen Ansolabehere, Shanto Iyengar
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Book Description SIMON SCHUSTER, United States, 1997. Paperback. Book Condition: New. Revised ed.. 235 x 157 mm. Language: English . Brand New Book ***** Print on Demand *****. Drawing on both laboratory experiments and the real world of America s presidential, gubernatorial, and congressional races, the authors show that negative advertising drives down voter turnout - in some cases dramatically - and that political consultants intentionally use ads for this very purpose. In the 1992 presidential election, by the authors calculation, over 6 million votes were lost to negative campaigns. Negative ads work better for Republicans than for Democrats, and better for men than for women; unfortunately, negative ads also work better in general than positive ones, so attacking has become nearly universal. Republican primary campaigns increasingly set the tone for our national general elections, and they do so with relentless attacks. Everyone, even a war hero like Colin Powell, is fair game, and few reputations can emerge unscathed. The result of such a bitter contest is that independent voters, who are disproportionately well educated and open minded, are repulsed by the entire system and have been converted to non-voting apathetics. We are losing some of our best citizens, and pandering to the extremists who remain. Bookseller Inventory # AAV9780684837116

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Stephen Ansolabehere, Shanto Iyengar
Published by SIMON SCHUSTER, United States (1997)
ISBN 10: 0684837110 ISBN 13: 9780684837116
New Paperback Quantity Available: 10
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Book Description SIMON SCHUSTER, United States, 1997. Paperback. Book Condition: New. Revised ed.. 235 x 157 mm. Language: English . Brand New Book ***** Print on Demand *****.Drawing on both laboratory experiments and the real world of America s presidential, gubernatorial, and congressional races, the authors show that negative advertising drives down voter turnout - in some cases dramatically - and that political consultants intentionally use ads for this very purpose. In the 1992 presidential election, by the authors calculation, over 6 million votes were lost to negative campaigns. Negative ads work better for Republicans than for Democrats, and better for men than for women; unfortunately, negative ads also work better in general than positive ones, so attacking has become nearly universal. Republican primary campaigns increasingly set the tone for our national general elections, and they do so with relentless attacks. Everyone, even a war hero like Colin Powell, is fair game, and few reputations can emerge unscathed. The result of such a bitter contest is that independent voters, who are disproportionately well educated and open minded, are repulsed by the entire system and have been converted to non-voting apathetics. We are losing some of our best citizens, and pandering to the extremists who remain. Bookseller Inventory # AAV9780684837116

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Stephen Ansolabehere/ Shanto Iyengar
Published by Free Pr (1997)
ISBN 10: 0684837110 ISBN 13: 9780684837116
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Book Description Free Pr, 1997. Paperback. Book Condition: Brand New. 256 pages. 9.50x6.50x0.75 inches. In Stock. Bookseller Inventory # x-0684837110

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Ansolabehere, Stephen & Shanto Iyengar
Published by Free Press, New York (1995)
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Book Description Free Press, New York, 1995. Hardcover. Book Condition: New. 1st Edition, 1st Printing. First Edition, 1st Printing of this brand new publisher's review hardcover copy with publisher's review materials slipped in, making this a collectible copy. Hardcover bery fine in lightly rubbed dustjacket now under mylar. Bookseller Inventory # 52521

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Ansolabehere, Stephen
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Book Description Fireside, 1997. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # LP9780684837116

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Ansolabehere, Stephen & Shanto Iyengar
Published by The Free Press (1995)
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Book Description The Free Press, 1995. Hardcover. Book Condition: Near Fine. Dust Jacket Condition: Very Good. First Edition. Stated First Edition. Line reads 1-10. Ansolabehere signed on 1/2 Title Page "For Craig, Thanks for a terrific tour. Keep away from the flaming thrashers. Best Wishes, Steph Ansolabehere". Red boards with white binding in NF condition. Soil at top of front board is only flaw. Jacket is VG with wear to edges, small tear on back edge, wrinkle on back and headband. Not price-clipped. In Brodart. Inscribed by Author(s). Bookseller Inventory # 001151

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