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Global Marketing for the Digital Age: Globalize Your Business With Digital and Online Technology

Harperbusiness; Bill Bishop

ISBN:

9780002557405

Publisher:

Harpercollins Canada

Publication Date:

1998

Binding:

Hardcover

Synopsis:
Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.

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Other editions: Hardcover - 1998, Hardcover - 1996

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