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Klasternyy Podkhod Pri Formirovanii Strategii Razvitiya Turizma

Natal'ya Nedosvitiy

Published by LAP LAMBERT Academic Publishing
ISBN 10: 3659336394 / ISBN 13: 9783659336393
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Title: Klasternyy Podkhod Pri Formirovanii ...

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

Description:

Paperback. 164 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet po-novomu interpretirovat tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regionalnym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya strategiya razvitiya regionalnogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorialnogo marketinga. V kachestve subekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktualnost poiska dopolnitelnykh istochnikov dokhoda i effektivnoe ispolzovanie turistsko-rekreatsionnykh resursov ochen vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783659336393

About this title:

Synopsis: Monografiya raskryvaet klyuchevye aspekty kompleksnogo strategicheskogo razvitiya territorii posredstvom klasternykh struktur, chto zastavlyaet po-novomu interpretirovat' tseli, zadachi i roli uchastnikov dannogo protsessa. Provedeno issledovanie sovremennykh podkhodov k upravleniyu strategicheskim regional'nym razvitiem kak v Rossii, tak i za rubezhom, proizvedena otsenka ikh dostoinstv i nedostatkov. V fokuse vnimaniya - strategiya razvitiya regional'nogo turizma na osnove integratsionnykh mezhotraslevykh mekhanizmov s uchetom spetsifiki territorial'nogo marketinga. V kachestve sub"ekta issledovaniya vybran dotatsionnyy region (na primere Chuvashskoy Respubliki), tak kak aktual'nost' poiska dopolnitel'nykh istochnikov dokhoda i effektivnoe ispol'zovanie turistsko-rekreatsionnykh resursov ochen' vazhna dlya podobnykh oblastey. Predlozhena metodika provedeniya kompleksnogo issledovaniya turisticheskogo potentsiala territorii s uchetom sinergeticheskogo effekta ot soputstvuyushchikh i podderzhivayushchikh otrasley. Osoboe vnimanie udelyaetsya priemam formirovaniya i realizatsii innovatsionnoy strategii klasternogo razvitiya turisticheskoy sfery v regione.

About the Author: Kandidat ekonomicheskikh nauk. Filial FGBOU VPO «Sankt-Peterburgskiy gosudarstvennyy ekonomicheskiy universitet» v g. Cheboksary. Sfera nauchnykh interesov: innovatsionnye metody regional'nogo razvitiya, primenenie kognitivnykh tekhnologiy v upravlenii, innovatsii v turizme, mekhanizm strategicheskogo upravleniya, sotsial'noe i biznes proektirovanie.

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