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Kundenreaktionen Bei Reputationsschdigung

Michaela Vierthaler

Published by VDM Verlag
ISBN 10: 363921305X / ISBN 13: 9783639213058
New / Paperback / Quantity Available: 20
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Bibliographic Details

Title: Kundenreaktionen Bei Reputationsschdigung

Publisher: VDM Verlag

Binding: Paperback

Book Condition: New

Book Type: Paperback


Paperback. 132 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.Hufig verlieren Unternehmen ihren guten Ruf durch Managementfehlentscheidungen, welche nach deren Aufdeckung zu medialen Wirtschaftsskandalen werden knnen. Dieses Buch behandelt die Forschungsfragen, wie Kunden auf Managementfehlentscheidungen in der Finanzbranche reagieren, inwieweit sich Chancen fr die gesamte Finanzbranche ergeben und ob die Auswirkungen des Reputationsrisikos messbar sind. Neben einer ausfhrlichen Darstellung der Begriffe Reputation, Reputationsrisiko und Reputationsmanagement werden auch Themen wie die Kundenloyalitt, die Prinzipal-Agent- Theorie, Unternehmenskrisen sowie Managementfehlentscheidungen genau beleuchtet. Die Beantwortung der Forschungsfragen ergibt sich aus der theoretischen Abhandlung des Themas, aber vor allem auch durch eine empirische Untersuchung mittels standardisierten Fragebogens. Die Ergebnisse dieser Befragung werden detailliert dargestellt, um im Fazit zu einer Beantwortung der Forschungsfragen zu gelangen. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783639213058

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