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Eugene R. Laczniak

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Ethical Marketing Decisions: The Higher Road

Eugene R. Laczniak; Patrick E. Murphy

ISBN:

9780205136278

Publisher:

Prentice Hall

Publication Date:

1992

Binding:

Softcover

Synopsis:
Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.

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Other editions: 1981, 1980

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