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The Language of Advertising, Written Texts

Angela Goddard Goddard, Angela

Published by Taylor and Francis(Routledge), 2002
ISBN 10: 0415278031 / ISBN 13: 9780415278034
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Title: The Language of Advertising, Written Texts

Publisher: Taylor and Francis(Routledge)

Publication Date: 2002

Binding: Paperback

Book Condition: New

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Description:

(144 pages) The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts , is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts . Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit. (Paperback). Bookseller Inventory #

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    The Language of Advertising: Written Texts (Intertext)

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    Book Description: Routledge, 2002. Paperback. Book Condition: Used: Acceptable. All pages are intact, and the spine and cover are also intact. May have some usage wear, missing or damaged dust jacket, stickers, cover creases, bumped corners, bent pages, remainder mark, previous owner label or name, inscription, notes, underlining and/or highlighting. Text only; no CDs, InfoTrac, Access Codes, Activation Keys, or other inclusions, unless otherwise noted. Bookseller Inventory # BB55-DH-0174807

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    The Language of Advertising: Written Texts (Intertext)

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    Book Description: Routledge, 2002. Book Condition: Very Good. 2nd Edition. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP33149291

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    The Language of Advertising: Written Texts (Intertext)

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    Book Description: Routledge, 2002. Book Condition: Good. 2nd Edition. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP10023340

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    The Language of Advertising: Written Texts (Intertext)

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    Book Description: Routledge. Paperback. Book Condition: Used: Very Good. Bookseller Inventory # SONG0415278031

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    The Language of Advertising: Written Texts (Intertext) (Paperback)

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    Book Description: Book Condition: New. Bookseller Inventory # ST0415278031. Bookseller Inventory # ST0415278031

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    The Language of Advertising Written Texts

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    Book Description: 2002. Paperback. Book Condition: New. This brand new copy of The Language of Advertising Written Texts by Angela Goddard is waiting for you in our UK warehouse. If you order before 1pm on a working day, we'll get it in today's post. Otherwise we'll post it on the next working day. Simple no nonsense service from Wordery. UK delivery is within 3 or 4 working days. International delivery varies by country. Bookseller Inventory # 9780415278034

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    The Language of Advertising: Written Texts (Paperback)

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    Book Description: Taylor Francis Ltd, United Kingdom, 2002. Paperback. Book Condition: New. 2nd ed. 246 x 174 mm. Brand New Book. The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of satellite titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between reader and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person s Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen on the move * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit. Bookseller Inventory # AA69780415278034

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    The Language of Advertising: Written Texts (2nd Revised edition)

    Angela Goddard
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    Book Description: Taylor & Francis Ltd. Paperback. Book Condition: new. BRAND NEW, The Language of Advertising: Written Texts (2nd Revised edition), Angela Goddard, The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit. Bookseller Inventory # B9780415278034

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    The Language of Advertising: Written Texts (Paperback)

    Angela Goddard
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    Book Description: Taylor Francis Ltd, United Kingdom, 2002. Paperback. Book Condition: New. 2nd ed. 246 x 174 mm. Brand New Book. The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of satellite titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between reader and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person s Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen on the move * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit. Bookseller Inventory # AA69780415278034

    10.

    THE LANGAUGE OF ADVERTISING: WRITTEN TEXTS.

    Goddard, Angela.
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    Book Description: Routledge., 2002. Book Condition: Very Good. Second. Softback. Book- VG. 9.5x6.5. 131pp. Many b/w illus. Bookseller Inventory # 1718752

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    The Language of Advertising

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    Book Description: Routledge, 2002. Paperback. Book Condition: New. New Book. Shipped from UK. Bookseller Inventory # GB-9780415278034

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    The Language of Advertising

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    Book Description: ROUTLEDGE CHAPMAN HALL, 2002. Paperback. Book Condition: New. New Book. Shipped from US. Bookseller Inventory # VT-9780415278034

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    The Language of Advertising: Written Texts (Intertext)

    Angela Goddard
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    Book Description: Routledge 2002-04-11, 2002. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-00662620

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    The Language of Advertising Written Texts

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    Book Description: Book Condition: Very Good. Book Condition: Very Good * All orders are processed and shipped from Las Vegas, NV USA *. Bookseller Inventory # 97804152780343.0

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    The Language of Advertising

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    Book Description: Taylor & Francis Group. Book Condition: New. pp. 144 This item is printed on demand. Bookseller Inventory # 7556002

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    The Language of Advertising: Written Texts (Paperback)

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    Book Description: 2002. Paperback. Book Condition: New. 2nd. 176mm x 9mm x 250mm. Paperback. The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 144 pages. 0.268. Bookseller Inventory # 9780415278034

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    The Language of Advertising: Written Texts (Paperback)

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    Book Description: 2002. Paperback. Book Condition: New. 2nd. 176mm x 9mm x 250mm. Paperback. The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introducti.Shipping may be from our UK, US or Australian warehouse depending on stock availability. 144 pages. 0.268. Bookseller Inventory # 9780415278034

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    The Language of Advertising. Routledge. 2002.

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    Book Description: Routledge, 2002. Paperback. Book Condition: NEAR FINE. Paperback, 144pp.This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Bookseller Inventory # 183098

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    The Language of Advertising: Written Texts (Paperback)

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    Book Description: 2002. Paperback. Book Condition: New. 2nd. 176mm x 9mm x 250mm. Paperback. The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 144 pages. 0.268. Bookseller Inventory # 9780415278034

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    The Language of Advertising: Written Texts

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    Book Description: Routledge, 2002. Paperback. Book Condition: Brand New. 2nd edition. 144 pages. 9.50x7.00x0.50 inches. In Stock. Bookseller Inventory # __0415278031

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    Book Description: Taylor & Francis Group. Book Condition: New. pp. 144 2nd Edition. Bookseller Inventory # 06326015

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    Book Description: Taylor & Francis Ltd. Book Condition: New. 2002. 2nd Edition. Paperback. . . . . . Over 350,000 customers served online!. Bookseller Inventory # V9780415278034

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    The Language of Advertising: Written Texts (Intertext)

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    Book Description: Routledge. Paperback. Book Condition: New. Bookseller Inventory # DADAX0415278031

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