Title: M-Commerce: Global Experiences and ...
Publisher: Idea Group Publishing
Book Condition: New
Book Type: Hardcover
Hardcover. 309 pages. Dimensions: 10.2in. x 7.1in. x 0.9in.M-Commerce: Global Experiences and Perspectives focuses on the emerging growth of mobile telecommunications and mobile commerce around the world. To provide a global perspective, this book describes approaches from three major regions of the world - North America, Europe, and Asia-Pacific and highlights several countries from each region. These countries are significant because of their large existing base of mobile telecom users, their future potential, their innovativeness in mobile telecom technology development, and their leadership in launching new mobile applications. M-Commerce: Global Experiences and Perspectives contains chapters from authors of many countries, and while each chapter examines a specific country in-depth, all the chapters use a common integrative framework called the CLIP (communications, locatability, information provision, and payment processing) application-theoretical framework. These four core functions underlie various mobile telecommunications services offered worldwide. This conceptual framework facilitates a deeper understanding of the effective business strategies for m-commerce. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9781591403159
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