Title: Marketing Essentials
Publication Date: 2006
Binding: Hard Cover
Book Condition: As New
Book Type: Text
Bookseller Inventory # 22666
Synopsis: Marketing Essentials is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.
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AbeBooks Bookseller Since: February 20, 2004
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