Marketing Management Eleventh Edition

Kotler, Philip

Published by Prentice Hall, 2003
ISBN 10: 0130497150 / ISBN 13: 9780130497154
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Title: Marketing Management Eleventh Edition

Publisher: Prentice Hall

Publication Date: 2003

Binding: Glossy Soft Cover

Book Condition: Good

Edition: International 11th Edition

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small tears/curling to a few pages no text afected tough, 706pp this textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing. It highlights the most recent trends and developments in global marketing. It emphasises the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. Bookseller Inventory #


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Book Description: Pearson, 2002. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 2743500

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Book Description: Prentice Hall International. Taschenbuch. Book Condition: Good. 2002. 1361 Gramm. Bookseller Inventory # M00130497150-G

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Book Description: Prentice Hall International. Taschenbuch. Book Condition: Very Good. 2002. 1361 Gramm. Bookseller Inventory # M00130497150-V

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Kotler, Philip R.
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Book Description: Paperback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR001429835

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Book Description: Pearson, 1891. Paperback. Book Condition: Good. Shipped within 24 hours. 100% Refund Guaranteed. Good copy with average wear. No dust jacket. Bookseller Inventory # skuaxo3g

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Book Description: Pearson, 1891. Paperback. Book Condition: Good. Shipped within 24 hours. 100% Refund Guaranteed. Good copy with average wear. No dust jacket. Bookseller Inventory # skuaxo3g

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Book Description: Pearson, 1891. Gebundene Ausgabe. Book Condition: Gut. 11. Edition. Buch ist durch Druckstellen am Cover etwas verlagert ( wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 215265 Sprache: en Gewicht in Gramm: 1350. Bookseller Inventory # 104650

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Book Description: Pearson, 2002. Paperback. Book Condition: Very Good. Bookseller Inventory # RWARE0000020895

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Book Description: Pearson, 2002. Gebundene Ausgabe. Book Condition: Sehr gut. 11th Edition. Buch ist durch leichte Druckstellen am Cover etwas verlagert (wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 215062 Sprache: en Gewicht in Gramm: 1350. Bookseller Inventory # 104634

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Philip Kotler
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Book Description: Pearson. Book Condition: Acceptable. Textbook may contain underlining, highlighting or writing. Infotrac or untested CD may not be included. Bookseller Inventory # N3-05-A-02-2968

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Book Description: Pearson. Book Condition: Good. minor cover wear. Used - Good. Bookseller Inventory # 2-N-2-1287

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Book Description: Pearson, 1891. Broschiert. Book Condition: Gut. 130 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: en Gewicht in Gramm: 1350. Bookseller Inventory # 310627

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Book Description: Prentice Hall International, 28.07.2002., 2002. Book Condition: Gut. Auflage: 11. A. 768 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: en Gewicht in Gramm: 1337 25,6 x 20,5 x 3,0 cm, Taschenbuch. Bookseller Inventory # 333663

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