Marketing Management Eleventh Edition

Kotler, Philip

Published by Prentice Hall, 2003
ISBN 10: 0130497150 / ISBN 13: 9780130497154
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Title: Marketing Management Eleventh Edition

Publisher: Prentice Hall

Publication Date: 2003

Binding: Glossy Soft Cover

Book Condition: Good

Edition: International 11th Edition

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small tears/curling to a few pages no text afected tough, 706pp this textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing. It highlights the most recent trends and developments in global marketing. It emphasises the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium. Bookseller Inventory #


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International Edition
International Edition

Philip R Kotler
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International Edition
An international edition is a textbook that has been published outside the U.S. International editions are often cheaper than the U.S. version. Customers located in the U.S. can now purchase international edition textbooks. However, the publishers of international editions generally do not authorize the sale and distribution of international editions in Canada, and such sale or distribution may violate the copyrights and trademarks of the publishers of such works.
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Book Description: Pearson, 2002. Paperback. Book Condition: Good. Marketing Management (International Edition) This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # W3-L1-R013-MB001-H16-00005

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Philip R. Kotler
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Book Description: Pearson, 1891. Hardcover. Book Condition: Used; Good. Bookseller Inventory # 1316227

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Philip R. Kotler
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Book Description: Pearson, 2002. Book Condition: Fair. This book has soft covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 2743500

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Kotler, Philip
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Book Description: Prentice Hall International. Taschenbuch. Book Condition: Good. 2002. 1361 Gramm. Bookseller Inventory # M00130497150-G

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Book Description: Pearson, 1891. Book Condition: Good. Satisfaction Guaranteed. Shipped quickly. Paperback. Used, good. Paperback book. Bookseller Inventory # 18367036

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Kotler , Philip :
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Book Description: Pearson, 1891. Gebundene Ausgabe. Book Condition: Gut. 11. Edition. Buch ist durch Druckstellen am Cover etwas verlagert ( wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 215265 Sprache: en Gewicht in Gramm: 1350. Bookseller Inventory # 104650

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Kotler, Philip
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Book Description: Pearson, 2002. Paperback. Book Condition: Very Good. A crisp clean softcover, no markings throughout: For MBA and undergraduate courses in Marketing Management. Professors and professionals tell us time and again that when it comes to today's complex marketing environment, no one in this field has stayed on top of the changes, been able to interpret, clarify, and put them into perspective like Philip Kotler. The Eleventh Edition of this #1 selling marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing. Bookseller Inventory # RWARE0000020895

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Kotler , Philip :
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Book Description: Pearson, 2002. Gebundene Ausgabe. Book Condition: Sehr gut. 11th Edition. Buch ist durch leichte Druckstellen am Cover etwas verlagert (wellig), kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 215062 Sprache: en Gewicht in Gramm: 1350. Bookseller Inventory # 104634

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Philip Kotler
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Book Description: Pearson. Book Condition: Acceptable. Textbook may contain underlining, highlighting or writing. Infotrac or untested CD may not be included. Bookseller Inventory # N3-05-A-02-2968

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Book Description: Pearson. Book Condition: Good. minor cover wear. Used - Good. Bookseller Inventory # 2-N-2-1287

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Kotler, Philio:
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Book Description: Pearson, 1891. Broschiert. Book Condition: Gut. 130 Seiten ex Library Book / aus einer wissenschaftlichen Bibliothek Sprache: en Gewicht in Gramm: 1350. Bookseller Inventory # 310627

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Kotler, Philip:
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Book Description: Prentice Hall International, 28.07.2002., 2002. Book Condition: Gut. Auflage: 11. A. 768 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: en Gewicht in Gramm: 1337 25,6 x 20,5 x 3,0 cm, Taschenbuch. Bookseller Inventory # 333663

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