Ephraim McLean

Information Technology for Management: Transforming Organizations in the Digital Economy, Blackboard

Ephraim McLean; Efraim Turban; James Wetherbe

Synopsis:
A practical, managerial-oriented approach that shows how IT is used in organizations to improve quality and productivity
Case studies highlight new technology and applications, including fuzzy logic, neural computing, and hypermedia
Contains a variety of cases that emphasize problems many corporations encounter
Features international cases, illustrating how IT can be adapted to other cultures

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Other editions: Hardcover - 2007, Softcover - 2006, Softcover - 2006, Hardcover - 2005, Hardcover - 2004, Hardcover - 2004, Hardcover - 2001, Hardcover - 2001, Hardcover - 2000, Hardcover - 1999