Richard Mizerski
Cybermarketing: Your Interactive Marketing ConsultantRichard Mizerski; Regina Brady; Edward Forrest; American Marketing Association
ISBN: 9780844234427
Publisher: Ntc Business Books Publication Date: 1997 Binding: Softcover Not just one or two authorities, a whole team of world-class experts shares the secrets to successful marketing with the entire range of interactive media. |
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Interactive Marketing: The Future PresentRichard Mizerski; Edward Forrest
ISBN: 9780844234267
Publisher: Ntc Business Books Publication Date: 1996 Binding: Hardcover Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced. |
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