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La Nueva Cultura del Usuario Financiero Ante La Banca. Caso Venezuela

Josà Francisco Muñoz Rengel

Published by Ewe Editorial Acad MIA Espa Ola
ISBN 10: 3847367005 / ISBN 13: 9783847367000
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Title: La Nueva Cultura del Usuario Financiero Ante...

Publisher: Ewe Editorial Acad MIA Espa Ola

Binding: Paperback

Book Condition: New

Book Type: Paperback

Description:

Paperback. 192 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.La investigacin est dirigida a definir las bases tericas de la cultura financiera del cliente venezolano ante los constantes avances tecnolgicos, que apoyados a travs de la internet da a da las instituciones financieras venezolanas ponen a disposicin de sus clientes, a travs de los diferentes dispositivos electrnicos existentes en el mercado (Celulares, BlackBerry, Computadoras Porttiles, entre otros). Clientes que definiremos como externos, es decir, todos aquellos que poseen algn tipo de instrumento bancario y que no son empleados. Para ello, se realiz un trabajo de campo a travs de diferentes instrumentos de recoleccin de datos que nos permiti obtener informacin de primera mano con la finalidad de analizarlos mediante herramientas estadstica bsicas, lo cual tiene, la finalidad de brindar la posibilidad de que estas instituciones puedan formular estrategias que pudieran permitirles prepararse para lo que se ha denominado La Nueva Economa, o Economa. adems en el mismo se muestra la percepcin que tienen los clientes consultados sobre la Banca y de como los afecta, lo cual es realmente necesario si se sabe que son el activo ms importante de la Banca. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783847367000

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