Title: Principles and Practice of Marketing
Publisher: McGraw-Hill, Various
Publication Date: 1998
Book Condition: Good
Dust Jacket Condition: No Jacket
Edition: Second Edition
This second edition of Principles and Practice of Marketing builds on its established strengths of clear exposition of theory linked to marketing practice. Updated throughout, the text takes into account today's greater emphasis on direct marketing and relationship marketing. New features include direct marketing, coverage of relationship marketing etc. Book in good condition, slilghtly grubby page edges, internally clean tight copy. No D.J illustrated paperback, some creasing on cover otherwise also in good condition. Heavy book addiitonal carriage charges may occur outside the U.K only Published by McGraw Hill Book#01533 Size: 4to - over 9¾" - 12" tall. Bookseller Inventory # 01533
Synopsis: Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
About the Author: David Jobber is Professor of Marketing at the University of Bradford Business School.
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