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Procedimiento Para Medir La Imagen En El Comercio Minorista de Bienes

Dunia González Morales

Published by Ewe Editorial Acad MIA Espa Ola
ISBN 10: 3846569666 / ISBN 13: 9783846569665
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Title: Procedimiento Para Medir La Imagen En El ...

Publisher: Ewe Editorial Acad MIA Espa Ola

Binding: Paperback

Book Condition: New

Book Type: Paperback

Description:

Paperback. 132 pages. Dimensions: 8.7in. x 5.9in. x 0.3in.La Imagen constituye una variable esencial para lograr la eficiencia y elevar al valor econmico de cualquier empresa u organizacin, por tanto se hace imprescindible tenerla en cuenta cuando se habla del comercio minorista de bienes, sector que se caracteriza por un elevado dinamismo y que presenta en el pas sus peculiaridades. La presente investigacin se centra en disear un procedimiento para la medicin de la imagen (actual) en los puntos de venta: El Encanto y Centro Alemn pertenecientes a las Cadenas Tiendas Panamericanas y TRD Caribe respectivamente, en Camagey. Para llevar a cabo la investigacin se desarroll una metodologa encaminada a realizar una exhaustiva bsqueda bibliogrfica adems se desarrollaron los mtodos tericos (anlisis-sntesis, lgico-histrico, induccin-deduccin) pues se hace referencia tanto de lo especfico a lo general como de lo general a lo especfico, analizndose la descomposicin del todo en las partes y la unin de las partes para formar el todo, con una secuencia lgica y fundamentada histricamente. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783846569665

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