Light shelf wear and minimal interior marks. Bookseller Inventory #
Synopsis: The idea of the marketplace -- where buyers and sellers meet -- is rapidly changing. Today's marketplace, or "servicescape", can be a traditional store or a street vendor's cart; it can be a mall or a mail order catalog; it can be a phone, fax, modem, or even "cyberspace". This collection of 20 cutting-edge articles explores these various environments and shows how the buying environment influences the relationship between buyers and sellers. You'll review familiar servicescapes and also discover alternate placeways such as cyberculture.
About the Author: John F. Sherry, Jr., is Professor of Marketing at Northwestern University's J.L. Kellogg Graduate School of Management. He is also a global consultant to Fortune 500 companies including Coca-Cola, Procter & Gamble, Kodak, Motorola, and Glaxo, and is an evaluator for the National Science Foundation, the Social Sciences and Humanities Research Council of Canada, and the Marketing Science Institute.
Title: Servicescapes: The Concept of Place in ...
Publisher: Ntc Publishing Group
Book Condition: Good
Book Description Ntc Business Books 1998-02, 1998. Hardcover. Book Condition: good. 0844230057. Bookseller Inventory # 608750
Book Description Ntc Business Books, 1998. Hardcover. Book Condition: New. Brand new gift quality hardcover Please email for photos. Larger books or sets may require additional shipping charges. Books sent via US Postal. Bookseller Inventory # 58149
Book Description Ntc Business Books, 1998. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0844230057
Book Description Ntc Business Books, 1998. Hardcover. Book Condition: New. book. Bookseller Inventory # 0844230057
Book Description Ntc Business Books. Hardcover. Book Condition: New. 0844230057 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-). Bookseller Inventory # 1BOOK2P287657
Book Description Book Condition: Good. Servicescapes: The Concept of Place in Contemporary Markets. Bookseller Inventory # Amz4742722