Title: Skating on Thin Ice
Publisher: VDM Verlag
Book Condition: New
Book Type: Paperback
Paperback. 96 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.The brand extension of Reebok into the ice-hockey market has been an interesting one. Especially in Finland, where this study was made, Reeboks brand was considered everything but masculine like the brand of the game (ice-hockey). This became a interesting base for a study on a brand extension. The study considers the effects of the extension to the original brand and to the newly extendedcreated brand. There are both benefits and risks to both. The research problem was: how is the brand extension of Reebok into the ice-hockey equipment market perceived by the consumers The study method consisted first a preliminary interview and second a survey among ice-hockey players in Finland. The results of the study were highly controversial. According the survey the extension should not be very successful, on the other hand Reebok is considered as one of the market leaders. How can such an equation even be possible This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783639348491
This bookseller accepts the following methods of payment:
AbeBooks Bookseller Since: May 21, 2012
We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.
BuySomeBooks is operated by Drive-On-In, Inc., a Nevada co...[More Information]
Orders usually ship within 1-2 business days. Books are shipped from multiple locations so your order may arrive from Las Vegas,NV, Roseburg,OR, La Vergne,TN, Momence,IL, or Commerce,GA.
Store Description: BuySomeBooks is great place to get your books online. With over eight million titles available we're sure to have what you're looking for. Despite having a large selection of new books available for immediate shipment and excellent customer service, people still tell us they prefer us because of our prices.