Title: Standing Room Only: Strategies for Marketing...
Publisher: Harvard Business School Press, Boston, Massachusetts, U.S.A.
Publication Date: 1997
Binding: Hard Cover in a Dust Jacket
Book Condition: Near Fine
Dust Jacket Condition: Near Fine
Edition: 1st Edition
560 pages, 6 parts, 19 chapters, name index, organization index, subject index. Figures and tables for illustrations, notes at the end of each chapter. Pictorial dust jacket. Near fine condition. Bookseller Inventory # 005726
Synopsis: Philip Kotler, a writer on marketing theory and practice, teams up with Joanne Scheff, a professor of arts management, to reveal how to build innovative marketing programs and strong customer basis, with examples from organizations throughout the world.
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AbeBooks Bookseller Since: August 16, 2004
Terms of Sale: TBA
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