560 pages, 6 parts, 19 chapters, name index, organization index, subject index. Figures and tables for illustrations, notes at the end of each chapter. Pictorial dust jacket. Near fine condition. Bookseller Inventory #
Synopsis: The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the context of arts management, illustrated through numerous examples. They argue that by embracing fundamental marketing principles and launching innovative marketing strategies, music, theater, and dance organizations can fulfill their artistic missions while building strong customer bases.
About the Author: Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago.
Title: Standing Room Only: Strategies for Marketing...
Publisher: Harvard Business School Press
Publication Date: 1997
Binding: Hard Cover in a Dust Jacket
Book Condition: Near Fine
Edition: 1st Edition
Book Description Harvard Business Review Press. Book Condition: Very Good. Harvard Business Review Press, 01/01/1997, Hardcover, . Very Good dust jacket. Bookseller Inventory # R02D-00259
Book Description Harvard Business Review Press. Hardcover. Book Condition: Fair. Bookseller Inventory # G0875847374I5N00
Book Description Harvard Business Review Press. Hardcover. Book Condition: Fair. Dust Cover Missing. Bookseller Inventory # G0875847374I5N01
Book Description Harvard Business Review Press. Hardcover. Book Condition: Very Good. Book shows a small amount of wear - very good condition. Bookseller Inventory # G0875847374I4N00
Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR002787683
Book Description Harvard Business Review Press, 1997. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Bookseller Inventory # ABE_book_usedgood_0875847374
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Book Description Hardcover. Book Condition: Good. Used book in GOOD condition. Good enough to read. Binding in GOOD shape with no missing pages. Cover has visible wear. Markings, writings and highligtings inside the book. Text ONLY. Does NOT include accessories such as CD, DVD, access code etc. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0875847374GOA
Book Description Harvard Business Press, 1997. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0875847374
Book Description Hardcover. Book Condition: Very Good. Used book in VERY GOOD condition. Tight Spine, Cover shows minor wear. Minor markings and highlights inside the book. Text Only. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0875847374VGA