Standing Room Only: Strategies for Marketing the Performing Arts: Kotler, Philip; Scheff, Joanne

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Standing Room Only: Strategies for Marketing the Performing Arts

Kotler, Philip; Scheff, Joanne

Published by Harvard Business School Press, Boston, Massachusetts, U.S.A., 1997
ISBN 10: 0875847374 / ISBN 13: 9780875847375
Used / Hard Cover in a Dust Jacket / Quantity Available: 1
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Bibliographic Details


Title: Standing Room Only: Strategies for Marketing...

Publisher: Harvard Business School Press, Boston, Massachusetts, U.S.A.

Publication Date: 1997

Binding: Hard Cover in a Dust Jacket

Book Condition: Near Fine

Dust Jacket Condition: Near Fine

Edition: 1st Edition

Description:

560 pages, 6 parts, 19 chapters, name index, organization index, subject index. Figures and tables for illustrations, notes at the end of each chapter. Pictorial dust jacket. Near fine condition. Bookseller Inventory # 005726

Editorial Reviews for this title:

Synopsis: The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the context of arts management, illustrated through numerous examples. They argue that by embracing fundamental marketing principles and launching innovative marketing strategies, music, theater, and dance organizations can fulfill their artistic missions while building strong customer bases.

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