560 pages, 6 parts, 19 chapters, name index, organization index, subject index. Figures and tables for illustrations, notes at the end of each chapter. Pictorial dust jacket. Near fine condition. Bookseller Inventory #
Synopsis: The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the context of arts management, illustrated through numerous examples. They argue that by embracing fundamental marketing principles and launching innovative marketing strategies, music, theater, and dance organizations can fulfill their artistic missions while building strong customer bases.
About the Author: Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University in Chicago.
Title: Standing Room Only: Strategies for Marketing...
Publisher: Harvard Business School Press
Publication Date: 1997
Binding: Hard Cover in a Dust Jacket
Book Condition: Near Fine
Edition: 1st Edition
Book Description Harvard Business Review Press. Hardcover. Book Condition: GOOD. Good clean copy with no missing pages might be an ex library copy; Possibly may have minor marginal notes and or highlighting. Bookseller Inventory # 2533059365
Book Description 1997. Book Condition: Fair. N/A. Shows definite wear, and perhaps considerable marking on inside. Bookseller Inventory # GRP78234152
Book Description Harvard Business Review Press. Hardcover. Book Condition: GOOD. Good: Gently used may contain ex-library markings, possibly has some minor highlighting, textual notations, and or underlining. Text is still easily readable. Bookseller Inventory # 2550617142
Book Description 1997. Book Condition: Good. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP13397711
Book Description 1997. Book Condition: Very Good. N/A. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP16763657
Book Description Harvard Business Review Press. Hardcover. Book Condition: Fair. Dust Cover Missing. Bookseller Inventory # G0875847374I5N01
Book Description Harvard Business Review Press. Hardcover. Book Condition: Very Good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Bookseller Inventory # G0875847374I4N00
Book Description Harvard Business Review Press. Hardcover. Book Condition: Good. Book shows minor use. Cover and Binding have minimal wear, and the pages have only minimal creases. Bookseller Inventory # G0875847374I3N00
Book Description Harvard Business Review Press, 1997. Book Condition: Used. This Book is in Good Condition. Clean Copy With Light Amount of Wear. 100% Guaranteed. Bookseller Inventory # ABE_book_usedgood_0875847374
Book Description Harvard Business Review Press. Hardcover. Book Condition: Good. 0875847374 Good Condition. Has writing/highlighting. Five star seller - Buy with confidence!. Bookseller Inventory # Z0875847374Z3