Title: Standing Room Only: Strategies for Marketing...
Publisher: Harvard Business School Press, Boston, Massachusetts, U.S.A.
Publication Date: 1997
Binding: Hard Cover in a Dust Jacket
Book Condition: Near Fine
Dust Jacket Condition: Near Fine
Edition: 1st Edition
560 pages, 6 parts, 19 chapters, name index, organization index, subject index. Figures and tables for illustrations, notes at the end of each chapter. Pictorial dust jacket. Near fine condition. Bookseller Inventory # 005726
Synopsis: The authors apply the full spectrum of marketing principles to an industry that has long resisted them--the performing arts. Drawing on a wide variety of primary and secondary sources, the authors review all of the key marketing functions--from segmentation to pricing to public relations--in the context of arts management, illustrated through numerous examples. They argue that by embracing fundamental marketing principles and launching innovative marketing strategies, music, theater, and dance organizations can fulfill their artistic missions while building strong customer bases.
This bookseller accepts the following methods of payment:
AbeBooks Bookseller Since: August 16, 2004
Terms of Sale: TBAA ll orders are processed and shipped not later than two days. All books are carefully packed in quality shipping supplies; we guarantee they will arrive to our customer exactly in condition described on line. ---- Alexandria Books is home bases on line only home based enterprise. Contact information: E Mail address: email@example.com. We can be reached by phone: 4169042890. Or by mail @ 322- 3841 Lakeshore Blvd. West, Toronto, Ontario, Canada MM8W 1R2
Shipping Terms: Orders usually ship within 2 business days. Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or over sized, we may contact you to let you know extra shipping is required, but only if cost of shipping is really higher than standard rate. All overseas packages send to customers by air male with tr4acking number, estimated delivery time is 14 – 17 days to any country. All orders to USA customers will be shipped on our expanse. Delivery time may slightly vary depending on time spend on custom and customer location.
Store Description: Alexandria Books is home run business for over 10 years. We provided number of titles in different genres and specialize in intellectual literature oriented. We offer number of title in different fields of engineering, advanced titles in natural and social science. Our field of special interest is Modern Library and Everyman’s Library Series, we always adding up new titles in this genre. Big selection of World’s Best Reading Series titles from Reader’s Digest association always available in Alexandria Books inventory including many scarce, collectible titles. Lately we acquired number of title on history of United States, of America back from 18th – 19th century, quite rare editions along with another titles back from 18th – 19th centuries. They are beautiful examples of antiquarian literature. Also available quality titles in art and photography section, as well as quality coffee table albums. We also specialize in books by Winston Churchill, his The Second World War and A History of English Speaking People are always available in different editions. Book Club editions of these titles are very popular and we try to keep up with demand. ---------- Some books in our inventory represent rare and unusual topics. We could not leave them behind on our book buying missions and hopefully they will catch attention of our potential customers------------ All books listed on line are provided with pictures ( majority with 3 – 5 pictures ) to represent edition and condition to our best. Also we describe our books to our best condition in content wise, so customers can easy weather this is exactly book suite their needs or not. ------- We constantly on a look for new titles in our niche of expertise, our inventory updated few times on a weekly basis.