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Televizionnyy Rynok Rossii: Veshchateli I Proizvoditeli TV-Programm

Anna Tolokonnikova

Published by LAP Lambert Academic Publishing
ISBN 10: 3843302464 / ISBN 13: 9783843302463
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Title: Televizionnyy Rynok Rossii: Veshchateli I ...

Publisher: LAP Lambert Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

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Paperback. 184 pages. Dimensions: 8.7in. x 5.9in. x 0.4in.Dannaya rabota posvyashchena izucheniyu televizionnogo rynka Rossii v nachale XXI veka. V pervoy glave privoditsya ryad universalnykh skhem po razvitiyu TV- biznesa, daetsya kratkaya kharakteristika teleprostranstvu RF. Vo vtoroy glave oboznacheny printsipy raboty teleindustrii v nastoyashchiy period, opisan rossiyskiy i zarubezhnyy rynok TV-kontenta. V tretey i chetvertoy glavakh na konkretnykh primerakh issleduyutsya metody raboty otechestvennykh veshchateley i proizvoditeley teleperedach: zdes podrobno rassmatrivaetsya deyatelnost Pervogo kanala lidiruyushchego veshchatelya strany po dole zritelskoy auditorii i gruppy TMK, uverenno vkhodyashchey u nas v desyatku krupneyshikh proizvoditeley teleprogramm. Kniga bogata statisticheskim i fakticheskim materialom, pozvolyayushchim verno otsenit sostoyanie televizionnoy otrasli Rossii v period s 2000 po 2008 gg. , oboznachit perspektivy ee razvitiya. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783843302463

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Synopsis: Dannaya rabota posvyashchena izucheniyu televizionnogo rynka Rossii v nachale XXI veka. V pervoy glave privoditsya ryad universal'nykh skhem po razvitiyu TV- biznesa, daetsya kratkaya kharakteristika teleprostranstvu RF. Vo vtoroy glave oboznacheny printsipy raboty teleindustrii v nastoyashchiy period, opisan rossiyskiy i zarubezhnyy rynok TV-kontenta. V tret'ey i chetvertoy glavakh na konkretnykh primerakh issleduyutsya metody raboty otechestvennykh veshchateley i proizvoditeley teleperedach: zdes' podrobno rassmatrivaetsya deyatel'nost' Pervogo kanala - lidiruyushchego veshchatelya strany po dole zritel'skoy auditorii - i gruppy TMK, uverenno vkhodyashchey u nas v desyatku krupneyshikh proizvoditeley teleprogramm. Kniga bogata statisticheskim i fakticheskim materialom, pozvolyayushchim verno otsenit' sostoyanie televizionnoy otrasli Rossii v period s 2000 po 2008 gg., oboznachit' perspektivy ee razvitiya.

About the Author: Anna Tolokonnikova ? kandidat filologicheskikh nauk, prepodavatel' kafedry Teorii i ekonomiki SMI fakul'teta zhurnalistiki MGU im. M.V. Lomonosova, zhurnalist-praktik.Sfera ee nauchnykh interesov ? mediaekonomika, televizionnyy biznes, osobennosti raboty telekanalov-veshchateley i proizvoditeley TV-programm v Rossii, Evrope i SShA.

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