Jack Trout
Differentiate or Die: Survival in Our Era of Killer CompetitionJack Trout; Steve Rivkin
ISBN: 9780470223390
Publisher: John Wiley & Sons Inc Publication Date: 2008 Binding: Hardcover Other editions: Softcover - 2001, Hardcover - 2000 |
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Jack Trout on StrategyJack Trout
ISBN: 9780071437943
Publisher: McGraw-Hill Publication Date: 2004 Binding: Hardcover |
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Positioning: The Battle for Your MindJack Trout; Al Ries
ISBN: 9780070652644
Publisher: McGraw-Hill Publication Date: 1985 Binding: Hardcover Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising. Other editions: 2004, 2004, Softcover - 2000, 1981 |
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A Genie's Wisdom: A Fable of How a Ceo Learned to Be a Marketing GeniusJack Trout
ISBN: 9780471236085
Publisher: John Wiley & Sons Inc Publication Date: 2002 Binding: Hardcover |
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Big Brands Big Trouble: Lessons Learned the Hard WayJack Trout
ISBN: 9780471414322
Publisher: John Wiley & Sons Inc Publication Date: 2001 Binding: Hardcover One of the most respected marketing gurus in the world shows why some of today’s biggest brands are having trouble and how to avoid repeating their mistakes Other editions: 2002, Softcover - 2002, 2002 |
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Differentiate or Die: Library EditionJack Trout; Steve Rivkin
ISBN: 9780786120857
Publisher: Blackstone Audiobooks Publication Date: 2001 |
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El Poder De LA Simplicadad En Los NegociosJack Trout
ISBN: 9789701021880
Publisher: McGraw-Hill Publication Date: 2001 Binding: Softcover |
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El Nuevo PosicionamientoJack Trout
ISBN: 9789701009208
Publisher: McGraw-Hill Spanish Publication Date: 2001 Binding: Softcover |
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The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things RightJack Trout; Steve Rivkin
ISBN: 9780071373326
Publisher: McGraw-Hill Publication Date: 2000 Binding: Softcover Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. Other editions: Hardcover - 1998 |
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Marketing WarfareJack Trout; Al Ries
ISBN: 9780070527263
Publisher: McGraw-Hill Publication Date: 1997 Binding: Softcover "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today Other editions: 1990, Softcover - 1986 |
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The New Positioning: The Latest on the World's #1 Business StrategyJack Trout
ISBN: 9780070653283
Publisher: McGraw-Hill Publication Date: 1997 Binding: Softcover Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward. Other editions: Hardcover - 1995 |
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The New PositioningJack Trout
ISBN: 9781559351935
Publisher: Soundelux Audio Pub Publication Date: 1996 Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates. |
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The 22 Immutable Laws of Marketing: Violate Them at Your Own RiskJack Trout; Al Ries
ISBN: 9780887305924
Publisher: Harpercollins Publication Date: 1993 Binding: Hardcover |
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22 Immutable Laws of Marketing: Violate Them at Your Own Risk/CassetteJack Trout; Al Ries
ISBN: 9781559947602
Publisher: Harperaudio Publication Date: 1993 The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside. |
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Horse Sense: How to Pull Ahead on the Business TrackJack Trout; Al Ries
ISBN: 9780452267640
Publisher: Plume Publication Date: 1992 Binding: Softcover |
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Marketing De Abajo Hacia Arriba: LA Tactica Dicta LA EstrategiaJack Trout; Al Ries
ISBN: 9780071040280
Publisher: McGraw-Hill Publication Date: 1991 Binding: Softcover |
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Posicionamiento: El Concepto Que Ha Revolucionado LA Comunicacion Publicitaria Y LA MercadotecniaJack Trout; Al Ries
ISBN: 9780071040273
Publisher: McGraw-Hill Publication Date: 1991 Binding: Softcover |
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LA Guerra De LA MercadotecniaJack Trout; Al Ries
ISBN: 9780071040266
Publisher: McGraw-Hill Publication Date: 1991 Binding: Softcover |
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Horse Sense: The Key to Success Is Finding a Horse to RideJack Trout; Al Ries
ISBN: 9780070527362
Publisher: McGraw-Hill/Tdm Audio Publication Date: 1990 Other editions: Hardcover - 1990 |
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Bottom-Up MarketingJack Trout; Al Ries
ISBN: 9780452264182
Publisher: Plume Publication Date: 1990 Binding: Softcover From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy. Other editions: Hardcover - 1988 |
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Marketing Warfare: How to Use Military Principles to Develop Marketing StrategiesJack Trout; Al Ries
ISBN: 9780886840822
Publisher: Listen USA Publication Date: 1986 |
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