Stock Image

Web Content (Corporate Communication Collection)

Mizrahi, Janet

Published by Business Expert Press
ISBN 10: 1606496603 / ISBN 13: 9781606496602
Used / PAPERBACK / Quantity Available: 1
From Hawking Books (Lake Arrowhead, CA, U.S.A.)
Available From More Booksellers
View all  copies of this book
Add to basket
Price: US$ 31.29
Convert Currency
Shipping: US$ 0.00
Within U.S.A.
Destination, Rates & Speeds

30 Day Returns Policy

Save for Later

About the Book

Bibliographic Details


Title: Web Content (Corporate Communication ...

Publisher: Business Expert Press

Binding: PAPERBACK

Book Condition: Very Good

Description:

1606496603 Very Good Condition. Five star seller - Buy with confidence!. Bookseller Inventory # Z1606496603Z2

About this title:

Book ratings provided by GoodReads:
0 avg rating
(0 ratings)

Synopsis: The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you're an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you'll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre--ads, articles, blogs, email blasts, newsletters, social media, or websites--must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful 'how to' guides covering the most commonly used genres.

About the Author: Santa Barbara, CA; continuing lecturer in the Writing Program; University of California, Santa Barbara; Janet Mizrahi is a continuing lecturer in the Writing Program at the University of California, Santa Barbara. Prior to her academic career, Mizrahi

"About this title" may belong to another edition of this title.

Bookseller & Payment Information

Payment Methods

This bookseller accepts the following methods of payment:

  • American Express
  • MasterCard
  • Visa

[Search this Seller's Books]

[List this Seller's Books]

[Ask Bookseller a Question]

Bookseller: Hawking Books
Address: Lake Arrowhead, CA, U.S.A.

AbeBooks Bookseller Since: November 10, 2009
Bookseller Rating: 4-star rating

Terms of Sale:

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about
a book that you've ordered, please use the Ask bookseller a question link to
contact us and we'll respond within 2 business days.



Shipping Terms:

We package all our items in secure new packaging and we always ship within 48 hours.


Store Description: Welcome to Hawking Books. We ship six days a week and your satisfaction is guaranteed.