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Die Zukunft Der Werbeagenturen: Strategische Planung ALS Innovationsmotor

Florian Botzenhardt

Published by Gabler Verlag
ISBN 10: 3834927015 / ISBN 13: 9783834927019
New / Paperback / Quantity Available: 20
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Title: Die Zukunft Der Werbeagenturen: Strategische...

Publisher: Gabler Verlag

Binding: Paperback

Book Condition: New

Book Type: Paperback

Description:

Paperback. 250 pages. Dimensions: 9.4in. x 6.6in. x 0.5in.In deutschen und internationalen Werbeagenturen ist eine Diskussion entbrannt: Welchen Beitrag hat die vergleichsweise junge Disziplin Strategische Planung zur Wertschpfung von Werbeagenturen bisher erbracht und welchen kann sie in der Zukunft erbringen Die Autoren beginnen mit einer Standortbestimmung und fchern anschlieend alle zuknftigen Ausprgungen der Disziplin Strategische Planung auf. Das I-Tpfelchen ist die Frage nach dem Agenturmodell der Zukunft. Experten orakeln, dass Werbeagenturen in der jetzigen Form verschwinden werden. Das Buch geht dieser Frage auf den Grund und fragt die, die es wissen mssen: die Planer Deutschlands. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783834927019

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