American Marketing Association
Marketing Research: State-Of-The-Art Perspectives Handbook of the American Marketing Association & Professional Marketing Research SocietyAmerican Marketing Association; Professional Marketing Research Society
ISBN: 9780877572831
Publisher: South-Western Pub Publication Date: 2000 Binding: Hardcover |
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Advertising Research: Internet, Consumer Behavior, and StrategyAmerican Marketing Association
ISBN: 9780877572886
Publisher: South-Western Pub Publication Date: 2000 Binding: Softcover |
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Cybermarketing: Your Interactive Marketing ConsultantAmerican Marketing Association; Regina Brady; Edward Forrest; Richard Mizerski
ISBN: 9780844234427
Publisher: Ntc Business Books Publication Date: 1997 Binding: Softcover Not just one or two authorities, a whole team of world-class experts shares the secrets to successful marketing with the entire range of interactive media. |
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Marketing Encyclopedia: Issues and Trends Shaping the FutureAmerican Marketing Association
ISBN: 9780844235936
Publisher: Ntc Business Books Publication Date: 1995 Binding: Hardcover Change and challenge have always been essential parts of every marketer's standard lexicon. But in recent years the intensity of both has added two more words to most marketers' vocabularies: uncertainty and opportunity. The AMA Marketing Encyclopedia: Issues and Trends Shaping the Future was written to enable marketers to respond to the challenges of uncertainty and change that have become part of everyday existence and to capitalize on the opportunities those challenges present. |
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1993 Ama Winter Educators' Conference "Marketing Theory and Applications": Marketing Theory and ApplicationsAmerican Marketing Association; Calif.) Ama Winter Educators' Conference (1993 Newport Beach; Bernard J. Jaworski; Rajan Varadarajan
ISBN: 9780877572350
Publisher: Amer Marketing Assn Publication Date: 1993 Binding: Softcover |
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1992 Ama Winter Educators' Conference: Marketing Theory and ApplicationsAmerican Marketing Association; Tex.) Ama Winter Educators' Conference (1992 San Antonio; Thomas J. Madden; Chris T. Allen
ISBN: 9780877572244
Publisher: Amer Marketing Assn Publication Date: 1992 Binding: Softcover |
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Marketing MastersAmerican Marketing Association
ISBN: 9780877572190
Publisher: South-Western Pub Publication Date: 1991 Binding: Softcover |
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Add Value to Your Service: The Key to SuccessAmerican Marketing Association; Calif.) Services Marketing Conference 1987 San Diego; Carol F. Surprenant
ISBN: 9780877571902
Publisher: Amer Marketing Assn Publication Date: 1988 Binding: Softcover |
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1987 Ama Winter Educators Conference: Marketing TheoryAmerican Marketing Association; Tex.) Ama Winter Educators' Conference (1987 San Antonio; Russell W. Belk; Russel W. Belk
ISBN: 9780877571858
Publisher: Amer Marketing Assn Publication Date: 1987 Binding: Softcover |
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The Elderly Market: Selected ReadingsAmerican Marketing Association; Charles D. Schewe
ISBN: 9780877571759
Publisher: American Marketing Association Publication Date: 1985 Binding: Softcover |
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Marketing of ServicesAmerican Marketing Association; James H. Donnelly; William R. George
ISBN: 9780877571483
Publisher: American Marketing Association Publication Date: 1981 |
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From Advertising to Communication Research: How Research Can Help Companies and Other Organisations to Communicate Effectively Both Internally and to the Outside World 2nd AMA/ESOMAR Conference, Paris (France), 29th March-1st April 1981American Marketing Association; Esomar
ISBN: 9789283110705
Publisher: Esomar Publication Date: 1981 Binding: Softcover |
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Government Marketing: Theory and PracticeAmerican Marketing Association; Michael Mokwa; Yale University; Steven E. Permut
ISBN: 9780030583162
Publisher: Praeger Publishers Publication Date: 1981 |
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Marketing Public Transportation: Policies, Strategies, and Research Needs for the 1980'sAmerican Marketing Association; Richard K. Robinson; Christopher Lovelock
ISBN: 9780877571391
Publisher: Amer Marketing Assn Publication Date: 1981 Binding: Softcover |
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Marketing Education: Current Status and a View for the 1980'sAmerican Marketing Association; Patrick E. Murphy; Eugene R. Laczniak
ISBN: 9780877571339
Publisher: American Marketing Association Publication Date: 1980 |
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Attitude Research Enters the '80sAmerican Marketing Association; Attitude Research Conference; Richard W. Olshavsky
ISBN: 9780877571452
Publisher: Amer Marketing Assn Publication Date: 1980 Binding: Softcover |
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A Look Back, a Look AheadAmerican Marketing Association; S.C. 1979 Attitude Research Conference Hilton Head Island; George B. Hafer
ISBN: 9780877571346
Publisher: Amer Marketing Assn Publication Date: 1980 Binding: Softcover |
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1979 Educators' Conference ProceedingsAmerican Marketing Association
ISBN: 9780877571216
Publisher: Amer Marketing Assn Publication Date: 1979 Binding: Softcover |
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Attitude Research Under the SunAmerican Marketing Association; Attitude Research Conference; John Eighmey
ISBN: 9780877571155
Publisher: Amer Marketing Assn Publication Date: 1979 Binding: Softcover |
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Attitude Research Plays for High StakesAmerican Marketing Association; John Clement Maloney; Bernard Silverman
ISBN: 9780877571179
Publisher: American Marketing Association Publication Date: 1979 |
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Marketing and Preventive Health Care: Interdisciplinary and Interorganizational PerspectivesAmerican Marketing Association; Philip D. Cooper; Patrick E. Murphy; William J. Kehoe; Blue Cross/Blue Shield of Virginia
ISBN: 9780877571056
Publisher: American Marketing Association Publication Date: 1978 |
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Readings in Survey ResearchAmerican Marketing Association; Robert Ferber
ISBN: 9780877571131
Publisher: American Marketing Association Publication Date: 1978 |
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Doctoral Programs in MarketingAmerican Marketing Association; James E. Littlefield; Donald L. Shawver
ISBN: 9780877570967
Publisher: American Marketing Association Publication Date: 1977 |
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Contemporary Marketing Thought: 1977 Educator's ProceedingsAmerican Marketing Association; Barnett Greenberg; Danny N. Bellenger
ISBN: 9780877570981
Publisher: American Marketing Association Publication Date: 1977 |
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Children's Television AdvertisingAmerican Marketing Association; Thomas E. Barry
ISBN: 9780877571001
Publisher: American Marketing Association Publication Date: 1977 |
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