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ESOMAR/MERF/IAA Conference on Challenges and Opportunities for Research in the Middle East: Dubai (UAE), 22nd-24th January 1994

International Advertising Association (1950- ); Esomar; Middle East Research Forum

ISBN: 9789283112105
Publisher: Esomar
Publication Date: 1994

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Advertising Self-Regulation: A Global Perspective

International Advertising Association (1950- ); James P. Neelankavil; Albert B. Stridsberg

ISBN: 9780803804883
Publisher: Hastings House Pub
Publication Date: 1980
Binding: Softcover

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Comparison Advertising: A Worldwide Study

International Advertising Association (1950- ); J. J. Boddewyn; Jean J. Boddewyn; Katherin Marton

ISBN: 9780803812499
Publisher: Hastings House Pub
Publication Date: 1978
Binding: Softcover

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Controversy Advertising: How Advertisers Present Points of View in Public Affairs a Worldwide Study Sponsored by International Advertising Association Sustaining and Organizational Members

International Advertising Association (1950- ); Albert B. Stridsberg

ISBN: 9780803812154
Publisher: Hastings House
Publication Date: 1977
Binding: Softcover

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Other editions: 1977