Abdolreza Eshghi

View Larger Image Internet Marketing Abdolreza Eshghi; Jagdish N. Sheth; Balaji C. Krishnan ISBN: 9780030321337 Publisher: South-Western Pub Publication Date: 2001 Binding: Softcover This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business place. Concepts and strategies of the "information age" are applied to specific business problems. Specific topics include information on how to align information technology with business strategy; marketing and data mining; developing products on-line; Internet pricing strategies; fixed pricing and e-commerce; advertising on the web; electronic ethics; on-line privacy; and rules for this new marketing practice. More About this Book
Global Human Resources Perspectives Abdolreza Eshghi ISBN: 9780538800457 Publisher: South-Western Pub Publication Date: 1989 Binding: Softcover More About this Book
Global Marketing Perspectives/Gn63Aa Abdolreza Eshghi; Jagdish N. Sheth ISBN: 9780538800488 Publisher: South-Western Pub Publication Date: 1989 Binding: Softcover More About this Book
Global Accounting Perspectives Abdolreza Eshghi; Jagdish Sheth ISBN: 9780538803380 Publisher: South-Western Pub Publication Date: 1989 Binding: Softcover More About this Book

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