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Adrian Ryans

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Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals

Adrian Ryans

ISBN:

9780470742976

Publisher:

John Wiley & Sons Inc

Publication Date:

2009

Binding:

Hardcover

Synopsis:
Executives and managers in many companies are being severely challenged by today's low cost competitors - competitors that offer "good enough" products and services at very attractive prices.

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Other editions: Softcover - 2005, 2005

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