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War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It

Al Ries; Laura Ries

ISBN:

9780061669194

Publisher:

Collins Business

Publication Date:

2009

Binding:

Hardcover

Synopsis:
Identifying fundamentally different approaches that managers and markets take toward establishing brands and products, a guide for today's globally minded professionals makes recommendations for bridging the gaps between logical and intuitive methods.

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Other editions: Hardcover - 1995

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