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Significance of the Women's Movement to Marketing: A Life Style Analysis
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Significance of the Women's Movement to Marketing: A Life Style Analysis

Alladi Venkatesh

ISBN:

9780275902322

Publisher:

Praeger Pub Text

Publication Date:

1985

Binding:

Hardcover

Synopsis:
The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions.

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Other editions: Softcover - 1995, 1985


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