Alladi Venkatesh
Consumption and Marketing: Macro DimensionsAlladi Venkatesh; Russell W. Belk; Nikhilesh Dholakia
ISBN: 9780538850506
Publisher: South-Western Pub Publication Date: 1995 Binding: Softcover |
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Significance of the Women's Movement to Marketing: A Life Style AnalysisAlladi Venkatesh
ISBN: 9780275902322
Publisher: Praeger Pub Text Publication Date: 1985 Binding: Hardcover The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions. Other editions: 1985 |
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