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Consumption and Marketing: Macro Dimensions

Alladi Venkatesh; Russell W. Belk; Nikhilesh Dholakia

ISBN: 9780538850506
Publisher: South-Western Pub
Publication Date: 1995
Binding: Softcover

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Significance of the Women's Movement to Marketing: A Life Style Analysis

Alladi Venkatesh

ISBN: 9780275902322
Publisher: Praeger Pub Text
Publication Date: 1985
Binding: Hardcover

The non-economic behavior of individuals is often very important in their consumer behavior. In this study, Venkatesh surveys the attitudes of women exploring how these attitudes are reflected in their consumer behavior. Paying special attention to how the women's movement influenced women's consumer behavior the author's findings provide keen insights into the relationships between social values and economic decisions.

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Other editions: 1985