Andrew W. Lee

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Backyard Market Gardening: The Entrepreneur's Guide to Selling What You Grow

Andrew W. Lee

Synopsis:
The author puts over 20 years of vegetable growing & small business experience into this handbook for beginning & experienced agricultural entrepreneurs. A complete guide to business management & marketing for the small scale vegetable grower. Contains a wealth of information on budgets, crop planning, direct marketing, farmers' markets, roadside & farm stands, food cooperatives, caterers, mail order, restaurants, pick your own, wholesale distributors, producers' cooperatives, & subscription marketing services such as clientele membership clubs, community supported farms, & home deliveries. Covers innovative & appropriately scaled equipment for the greenhouses & fields, labor requirements & training methods, locating & improving land for growing & retailing sites, & gives a very strong argument for the economic & ecologic benefits of organic & sustainable growing methods. The author is a small farm business consultant & manages both a 120 member community supported farm & a commercial market garden. He also teaches alternative agriculture through the University of Vermont's College of Agriculture intern training program. Systems & concepts taught in this book have multiple applications in all regions of the nation & in developing countries throughout the world.

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