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Customer Relationship Management: Emerging Concepts, Tools, and Applications

Atul Parvatiyar; Jagdish N. Sheth; G. Shainesh

ISBN: 9780070435049
Publisher: Tata McGraw-Hill Pub Co
Publication Date: 2001

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Research in Marketing

Atul Parvatiyar

ISBN: 9780762302840
Publisher: Emerald Group Pub Ltd
Publication Date: 1997
Binding: Hardcover

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