Banwari Mittal

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Consumer Behavior: How Humans Think, Feel and Act in the Marketplace

Banwari Mittal

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Customer Behavior: A Managerial Perspective

Banwari Mittal; Jagdesh N. Sheth

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

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Valuespace: Winning the Battle for Market Leadership Lessons from the World's Most Admired Companies

Banwari Mittal; Jagdish N. Sheth

In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving market dominance they call ValueSpaceýthe space that great companies create to deliver their customers the greatest value. Based on the findings of an in-depth study for the prestigious Marketing Science Institute of the top 10 companies on Fortuneýs Most Admired Companies list, Mittal and Sheth show that value is the ýmissing linký in achieving enduring customer loyalty, and that the three main components of customer value are performance, price, and service.

With the help of fascinating case studies from UPS, 3M, Caterpillar, Xerox, Fossil, and other ýmost admireds,ý Value Space explains why and how companies in all business sectors that excel at delivering customer value are invariably the market leaders. It outlines a complete program for achieving long-term success by more effectively managing the 9 organizational processes that drive performance, price, and service.

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Valuespace: Winning the Battle for Market Leadership

Banwari Mittal; Jagdish N. Sheth

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Customer Behavior: Consumer Behavior and Beyond

Banwari Mittal; Jagdish N. Sheth; Bruce I. Newman

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