Barbara A. Bardes

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Public Opinion: Measuring the American Mind

Barbara A. Bardes; Robert W. Oldendick

Synopsis:
An alternative to dry, encyclopedic, approaches to the study of Public Opinion, PUBLIC OPINION: MEASURING THE AMERICAN MIND instead approaches this topic with two focused objectives. The first objective is to provide information on how survey data are collected as well as the types of factors that a good consumer of polls should know in evaluating public opinion data. The second objective is to demonstrate various ways in which public opinion data are utilized, from use in federal agencies, state & local government, candidates running for public office, and academic researchers. Furthermore, with a discussion of the history of public opinion as well as an analysis of the public's views on a range of current issues, this text combines a comprehensive study of the field with real-world relevance.

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Other editions: Softcover - 2010, 2009, Hardcover - 2009, Softcover - 2009, Softcover - 2008, Softcover - 2008, Softcover - 2008, Hardcover - 2008, Softcover - 2008, Softcover - 2008