Bert Rosenbloom

View Larger
Image

Marketing Channels: A Management View

Bert Rosenbloom

Synopsis:
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.

More About this Book | View All Listings | View Collectible Listings

Other editions: Hardcover - 2006, Hardcover - 2002, Hardcover - 1998, Hardcover - 1994, Hardcover - 1991, 1987, 1983, Hardcover - 1981, 1978