Bob Stone
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Successful Direct Marketing Methods: Interactive, Database, and Customer-based Marketing for Digital AgeBob Stone; Ron JacobsISBN:9780071458290Publisher:McGraw-HillPublication Date:2007Binding:HardcoverSynopsis: The book that helps you make the most of the latest marketing techniques Now completely updated and expanded, the new edition of Successful Direct Marketing Methods belongs on every marketer's bookshelf. This revision covers new topics such as the new objectives of direct marketing; acquisition, loyalty, retention, and win back; the growth of direct marketing in Europe, Asia, and Latin America; telemarketing; and much more. More About this Book | View All Listings | View Collectible Listings Other editions: Softcover - 2009, Hardcover - 2009, Softcover - 2005, Softcover - 2005, 2005, 2005, Softcover - 2004, Softcover - 2004, Softcover - 2003, Hardcover - 2003 |
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