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Calif.) Ama Winter Educators' Conference (1993 Newport Beach

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1993 Ama Winter Educators' Conference "Marketing Theory and Applications": Marketing Theory and Applications

Calif.) Ama Winter Educators' Conference (1993 Newport Beach; American Marketing Association; Bernard J. Jaworski; Rajan Varadarajan; American Marketing Association (AMA) Staff

ISBN:

9780877572350

Publisher:

Amer Marketing Assn

Publication Date:

1993

Binding:

Softcover

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