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The Portable MBA in Marketing

Charles Schewe; Alexander Hiam

ISBN:

9780471119845

Publisher:

John Wiley & Sons Inc

Publication Date:

1995

Binding:

Softcover

Synopsis:
For both marketing pros and business novices, this book explores all the topics and issues that leading business schools teach about marketing. Filled with relevant and engaging examples, it provides a strong foundation in marketing theory and practice as well as information on the latest friends, including rediscovery of the customer and the role of total quality.

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Other editions: Hardcover - 1996

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