Chin Tiong Tan

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Marketing Management: An Asian Perspective

Chin Tiong Tan; Philip Kotler; Swee Hoon Ang; Kevin Lane Keller; Siew Meng Leong

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Marketing Management: An Asian Perspective

Chin Tiong Tan; Kotler; Swee Hoon Ang; Siew Meng Leong

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The Chinese Tao of Business: The Logic of Successful Business Strategy

Chin Tiong Tan; G. T. Haley; Usha C. V. Haley

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New Asian Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages

Chin Tiong Tan; George T. Haley; George Haley; Usha C. V. Haley

Much has been written about the rise of the Asian economies in recent decades, and their coming economic dominance in the next century. The New Asian Emperors shows how and why overseas Chinese companies are achieving dominance in the Asia Pacific. In the wake of the Asian Currency crisis, this book takes a fresh look at the role of the overseas Chinese as they continue to create some of Asia's most wealthy and successful companies. In particular, George Haley and Tan Chin Tiong tackle the principle difference between Western and Eastern business practices. The Overseas Chinese, due to their origins and history developed a unique form of management - now they maintain it as their competitive advantage.

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Marketing Insights for the Asia Pacific

Chin Tiong Tan; Siew Meng Leong; Swee Hoon Ang

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