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Damien McLoughlin

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Strategic Market Management

Damien McLoughlin; David A. Aaker

ISBN:

9780470059869

Publisher:

Wiley

Publication Date:

2007

Synopsis:
Presents the core value that the development, evaluation and implementation of business strategies are essential to successful management. This book is suitable for any management or business school course that focuses on the management of strategies. It is useful for marketing strategy, strategic management and business policy courses.

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