David Mort

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Understanding Statistics and Market Research Data

David Mort

Synopsis:

This guide offers support to anyone using statistics and research data on a regular or occasional basis by explaining specific indicators, classifications, terminologies, and sources in short, easy-to-understand entries. Users can dip into the guide whenever they are unsure about the meaning or scope of a specific statistical indicator or terminology, or are unclear about the nature of a specific survey or classification.

This excellent research tool concentrates on economic, business, and demographic data, and conforms to internationally agreed classifications and techniques.

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Other editions: Softcover - 2009, Hardcover - 2006, Hardcover - 2002, 1998, Hardcover - 1994, Hardcover - 1992, 1988, Softcover - 1988, Softcover - 1983, 1980