Bibliography:

Marketing Research: Methodological Foundations

Dawn Iacobucci; Gilbert A. Churchill

ISBN:

9780324201604

Publisher:

South-Western Pub

Publication Date:

2004

Binding:

Hardcover

Synopsis:
This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.

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Other editions: Hardcover - 2009, 2009, Softcover - 2008, Softcover - 2006, Hardcover - 2001, 2001


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