E. M. Ginger

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Stop Stealing Sheep & Find Out How Type Works

E. M. Ginger; Erik Spiekermann

Synopsis:
STOP STEALING SHEEP, Second Edition is a unique, entertaining, and educational tour through the most basic unit of written communication: type. World-renowned type experts Erik Spiekermann and E. M. Ginger explain in everyday laymen's terms what type is and how you can use it to enhance the legibility, meaning, and aesthetic level of your work. They elegantly touch on all aspects of typography, including the history and mechanics of type, how to train your eye to recognize and choose typefaces, and how to use space and layout to improve overall communication.
Because type reaches across all boundaries and continually evolves, this edition is revised and updated to include new chapters on Web typography and other forms of online text display. You need no previous knowledge of typography to enjoy this book and apply its tenets to your daily work.

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Other editions: Softcover - 2002, Softcover - 1995, Softcover - 1993