Bibliography:

Marketing: Real People, Real Choices

Elnora W. Stuart; Michael R. Solomon

ISBN:

9780130213044

Publisher:

Prentice Hall

Publication Date:

1999

Binding:

Hardcover

Synopsis:
It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed.

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Other editions: Softcover - 2008, Softcover - 2006, Softcover - 2004, Softcover - 2003, Softcover - 2002, Hardcover - 2000, Softcover - 2000, Hardcover - 1996


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