Marketing: Real People, Real Choices

Elnora W. Stuart; Michael R. Solomon

ISBN: 9780130213044
Publisher: Prentice Hall
Publication Date: 1999
Binding: Hardcover

It uses real-life business examples to view life "in the trenches" of the marketing world, and look at how some great marketing strategies and decisions developed.

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Other editions: Softcover - 2008, Softcover - 2006, Softcover - 2004, Softcover - 2003, Softcover - 2002, Hardcover - 1996

Marketing: Real People, Real Choices and the Brave New World of Ecommerce

Elnora W. Stuart; Michael R. Solomon

ISBN: 9780130558176
Publisher: Prentice Hall
Publication Date: 2000
Binding: Hardcover

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Marketing: Real People, Real Choices Study Guide

Elnora W. Stuart; Michael R. Solomon

ISBN: 9780130136275
Publisher: Prentice Hall
Publication Date: 2000
Binding: Softcover

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