Bibliography:

The Laws of Choice: Predicting Customer Behavior

Eric Marder

ISBN:

9780684835457

Publisher:

Free Pr

Publication Date:

1997

Binding:

Hardcover

Synopsis:
Drawing on 40 years of marketing research experience, Eric Marder presents a transforming theory of how people make choices. Supported by a rich analysis of studies conducted by scores of Fortune 500 companies, "The Laws of Choice" unearths the universal patterns every marketing strategist has been waiting for, showing how consumers decide where to spend their money. 160 charts & graphs.

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