Francis Zeischegg

View Larger
Image

A Practical Guide to Digital Design

Francis Zeischegg; Pina Lewandowsky

Synopsis:
Whether you use a computer for design work in a professional or personal capacity, the concepts and techniques presented here provide a strong foundation for improving the flow and harmony of your designs. Examples from the most popular design programs, including QuarkXpress, Adobe Photoshop and Macromedia Freehand, help you better understand how to take an idea and transform it into a visually pleasing and effective means of communication. Tonal qualities, brightness, texture, modular constructions, the use of space and volume, laying out shapes and the relationship between figures and ground are all covered, as are such considerations as fonts and typesetting, integrating text with visuals, and more. Provides a powerful framework for building your digital design skills.

More About this Book | View All Listings | View Collectible Listings